# Store Refresh

The Elements Store goes offline every Tuesday at around 9am GMT and usually returns before midday. This downtime lets us run updates, carry out maintenance, and get new products ready for release.

Launching new products on the same day each week is deliberate. A fixed schedule creates predictability. Users know exactly when to check back, which builds a weekly habit and drives more traffic. It also gives creators a clear window to plan promotions, announcements, and social posts. 

{% hint style="success" %}
**Good to know:** Product updates can go live at any time. They do not need to be held untill Tuesday.
{% endhint %}

Instead of new product releases getting lost in the noise, they land in a moment when the whole community is paying attention.

<figure><img src="/files/NmtqJWD3CTyBhwew2OaV" alt=""><figcaption></figcaption></figure>

A weekly launch rhythm turns Tuesdays into a mini-event. Users look forward to seeing what’s new, creators benefit from higher visibility, and the Store gets a steady cadence of fresh content. Everyone wins.


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